This post is based on the skills and exercises I teach my beginner design/advertising/public relations students during a project where we make logotypes using our initials. We use Adobe Illustrator to complete this project.
First, we look at this round-up of Two Letter Logo Designs for visual research and inspiration. Next, we talk about the techniques utilized in these designs. Then, we open Illustrator and recreate some of the logos we just looked at. Our logotype copycat process is fairly simple. We use type that we turn into outlines to create shapes that we can manipulate with the Pathfinder’s Unite and Divide tools.
Watch the videos below to see the process in action.
Learn to combine letters to form a logotype/monogram/or two-letter logo design.
Student 2-Letter Logotype Samples
After learning a few common logotype-creation techniques, students use their initials to create personalized logotypes. Here are some of my favorite results.
Professional logos with clever two-letter combination typography
Lost Nomad Brewing Company
The Lost Nomad Brewing Company‘s logo combines the letter “L” and letter “O” in a unique way that also represents the setting sun on the horizon line—designed by CODO Design of Indianapolis, a food and beverage branding firm.
Unique Letterforms for Typographic Logos
Finding typefaces with unique letterforms can be time-consuming but worth the effort. If you have the letter J in your initials, you might be interested in using a font that includes a capital J with a single left bar.
How to add lines to your logotype between letters
There are many ways to do this, but one trick is to use a letter (turned into a shape by using Create Outlines with a fill) AND the same letter perfectly aligned on top of the filled letter with a stroke set to “Align Stroke to Outside” and then Object > Expand Appearance > Stroke + Fill. This will make the outline become a shape that can be used with the Pathfinder > Divide controls. Watch this video (also shown above) to see this method in action.
Turn letters and the outlines of letters into geometric shapes
Turn an outline into a shape using Object > Expand or Object > Expand Appearance. You will be given options to expand the Fill, the Stroke, or both the Fill and Stroke.
If you found this post interesting, you’ll probably enjoy our round-up of genericized brands, primarily due to digital-use needs. You might also be looking for tips on using the pen tool in Adobe Illustrator.
Plus, every logo eventually winds up existing in a PowerPoint document. Make sure logos look crisp in PowerPoint with this tip!
