Brand's logotypes used to be known for their unique flourishes; these unexpected touches added distinction to a brand's wordmark. Now, brands are moving towards minimalism, simplification, and optimization in digital contexts. Here's a collection of big brands using extremely generic typefaces as their current wordmarks.
This post is based on the skills and exercises I teach my beginner design students during a project where we make two-letter logotypes using our initials. Watch videos and get how-to tips for making your own initial/monogram logo.