Categoryonline strategy

This is a catch-all category including discussions on online marketing and advertising terms, social media, search engine optimization (SEO), and more!

Do you know the often-overlooked EASY website launch step that makes all the difference?

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What task should you immediately complete after launching your new website? Hint, it helps all your hard work designing, coding, and writing be found by end-users via search. My design studio provides this behind-the-scenes step for our clients as part of our best practice and SEO tasks. So, do you know what "this step" might be, or are you still wondering? Read this post to find out the answer.

Use transition words in your writing for better SEO

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Writing with enough transition words is an important measure of your website's readability. Your page's readability score is a Search Engine Optimization metric. Learning to use transition words is instrumental in improving your SEO readability score. Consequently, the proper use of transition words improves your website’s visibility. Read on to discover actionable tips.

Common SCAM and SPAM Emails

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Questionable SPAM emails, contact form submissions, and even unsolicited snail mail letters are often sent to me by my web design clients. These are a few of the most common SPAM email attempts I'm asked about...and they may answer your question, too!

What is LinkedIn’s “Mentioned in the News” email?

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As a marketing professional and consultant working with PR firms for 15+ years, I find that one of the most exciting emails LinkedIn sends is the”Mentioned in the News” email or MITN email for short. My clients want to be seen and heard. As of August 2021, LinkedIn corporate reports that there are 744+ million members on the LinkedIn platform. Using LinkedIn to be seen and heard as...

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