Categoryonline strategy

This is a catch-all category including discussions on online marketing and advertising terms, social media, search engine optimization (SEO), and more!

Carousel Posts on Social Media

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A popular social media post type is the carousel. Carousels are quite easy to create on Facebook and Instagram but not as easy on LinkedIn. In this post, learn how to create the carousel post on LinkedIn. It takes a few extra steps to create carousels on LinkedIn, and this is a barrier that makes the carousel post type underutilized. That means the carousel post type is an opportunity for you!

Are you a business trying to grow your followers on Facebook? Don’t forget this simple task!

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I work with many local businesses providing integrated marketing, graphic design, and web designer. These local businesses are often an excellent fit for Facebook engagement and marketing.

Surprisingly, even though many of these businesses spend time creating posts and regularly pay to boost posts, they miss taking this straightforward step that builds their following.

Do you know the often-overlooked EASY website launch step that makes all the difference?

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What task should you immediately complete after launching your new website? Hint, it helps all your hard work designing, coding, and writing be found by end-users via search. My design studio provides this behind-the-scenes step for our clients as part of our best practice and SEO tasks. So, do you know what "this step" might be, or are you still wondering? Read this post to find out the answer.

Use transition words in your writing for better SEO

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Writing with enough transition words is an important measure of your website's readability. Your page's readability score is a Search Engine Optimization metric. Learning to use transition words is instrumental in improving your SEO readability score. Consequently, the proper use of transition words improves your website’s visibility. Read on to discover actionable tips.

Common SCAM and SPAM Emails

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Questionable SPAM emails, contact form submissions, and even unsolicited snail mail letters are often sent to me by my web design clients. These are a few of the most common SPAM email attempts I'm asked about...and they may answer your question, too!

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