Do Google customer reviews really matter?


Tips for the best Google Reviews

Absolutely! Yes, Google customer reviews are critical to your local company’s online credibility.

A customer review with an image can “help in a big way!”

For example, I participated in a charted fishing trip on Lake Erie and had a fabulous day and a large catch! I left the company a review and included pictures from my outing. As a Google user, Google lets me know the impact I’ve made through my image submission. My photo submission has been viewed over 5,000 times in just seven months and now over 40,000 times in two years. My review is an excellent asset to this business.

Images submitted by customers are shown on Google Maps and in Google Reviews. They can help in a big way!

Customer reviews mentioning your services help you rank for that service

In this search query, I typed “bathroom remodels.” Google used the information from where I was physically searching to show me three businesses from Google Local Business profiles in my area that have the words “bath,” “bathroom,” and remodel/remodeling as part of their customer reviews.

Note, in this Google Maps local search result listing, my business search results are not solely based on the company name and self-chosen provided services the company provides; instead, the highlighted important factor is whether the company’s Google reviews said they provided bathroom remodeling services.

Happy Search Engine Optimizing!

About the author

Kelly Barkhurst

Designer to Fullstack is my place to geek out and share tech solutions from my day-to-day as a graphic designer, programmer, and business owner (portfolio). I also write on Arts and Bricks, a parenting blog and decal shop that embraces my family’s love of Art and LEGO bricks!

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