Pinterest Pin size: does the perfect size exist?

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Yes, the perfect Pinterest size does exist. In fact, Pinterest states that ideal pins in 2021 are a 2:3 ratio.

In other words, your ideal pin size should be the shape of a vertical rectangle. The exact pixel size can vary, but Pinterest’s recommendation is to create Pins that are 1000 x 1500 pixels.

Pinterest Pin Size Options (in pixels)

What is the perfect Pinterest Pin size?

To repeat, the perfect Pinterest pin size is a 2:3 ratio rectangle sized to 1000 x 1500 pixels.

  • 600 x 900 — minimum size
  • 1000 x 1500 — ideal Pinterest image size
  • 1200 x 1800
  • 2000 x 3000
The perfect Pinterest Pin size is 1000 x 1500. But, make sure you choose a 2:3 ratio
Pinterest Perfect Pin Size, 2:3 Ratio

Advice for Pinterest Pin Engagement

Pinterest (surprise, surprise!) studies Pin engagement and based on their internals analytics, shares tips. For instance, here are four top tips for making Pinterest Pins stand out from the rest!

  1. Create Pins consistently. In other words, add Pins on a weekly basis.
  2. Create Pins that help others do things in real life. Specifically, make your pins actionable and inspirational.
  3. Create Pins that are a 2:3 ratio. Vertical Pins look best on Pinterest Boards.
  4. Include keyword-rich descriptions with your Pins and hashtags.

Read more Pinterest tips for business

Of course, these four tips are just the tip of the iceberg. Check out Pinterest’s Creative Best Practices for more helpful advice. Pinterest’s page highlights additional tips for making Pins that perform. From telling a good story to being visually compelling or from helping people learn to inspiring others to take action, there’s a tip for everyone. To point out, my favorite suggestions are not forgetting to include your logo or your Pinterest pins and double-checking that your links work!

Pinterest celebrates your successes

Pinterest celebrates your Pin wins! My favorite email from Pinterest is Your Audience is Growing! The first time one of my pins passed 100,000 impressions, I received this email, and of course, immediately did a Happy Dance! 💃

Image of "Your audience is growing" from Pinterest Business. Pinterest cheers you when your Idea Pin reaches 100,000 impressions.
“Your audience is Growing” email received from Pinterest Business. Pinterest cheers you when an Idea Pin reaches 100,000 impressions.

Happy Pinning and Audience Growing!

About the author

Kelly Barkhurst

Designer to Fullstack is my place to geek out and to share tech solutions from my day-to-day as a designer, programmer, and business owner (portfolio). I also write on Arts and Bricks, a parenting blog and decal shop that embraces my family’s love of Art and LEGO bricks!

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