E-commerce stores focus on decreasing cart abandonments because that’s how profits are made! One technique to combat cart abandonment is to use the HTML page title as a flashing visual to re-grab the attention of a distracted shopper.
Did you know that eCommerce brands lose $18 Billion in yearly sales revenue from abandoned carts? (source: Forester Research)
Making your shopping cart browser tab Page Title change (or flash) to remind customers of an abandoned cart is a relatively simple and effective technique to improve cart abandonment rates on e-commerce sites.
E-commerce Examples
Lands’ End is an example of a large e-commerce site utilizing a flashing HTML title change on their shopping cart pages.
How to implement a blinking browser tab on popular e-commerce platforms
Shopify Blinking Tabs
If you use Shopify as your e-commerce platform, there is a FREE Plugin called Inactive Browser Tab and Favicon.
Below is a video example of a Shopify website using a blinking browser tab.
Woocommerce Blinking Tabs
If your e-commerce site is on WordPress, Woocommerce has a paid plugin called Browser Tab Notifications for WordPress; it’s currently $29 a year. You can also write your snippets. WPBeginner has a helpful tutorial: “How to easily add browser tab notifications in WordPress.”
Abandoned Carts on Google Chrome
Google Chrome is helping with re-engaging shoppers, too. Learn about the Chrome Browser’s abandoned cart cards.
