The integrated marketing area of this blog includes posts about email marketing, YouTube, and social media platforms (Facebook, Pinterest, Instagram, LinkedIn and more).
Stop guessing if your print marketing works. Learn how to use UTM parameters and URL shorteners to track QR code scans in Google Analytics 4. The essential "Full Stack" guide for designers and marketers who want to prove their ROI.
In this post, we dive into the art of formatting YouTube descriptions to make your content stand out. Learn how to bold text using simple asterisks, organize your description with lines and icons, and optimize your social media links for better visibility. With these tips, you'll elevate your YouTube video descriptions to be more engaging, professional, and accessible for your audience.
Did you know you can tag all your Facebook Page followers in just a few clicks? That’s right—this exciting FREE feature is available to Page admins, and it’s changing the game for engagement! In this post, we'll dive into how tagging works, what notifications your followers will receive, and the important considerations to keep in mind before you hit that tag button. Get ready to supercharge your...
A popular social media post type is the carousel. Carousels are quite easy to create on Facebook and Instagram but not as easy on LinkedIn. In this post, learn how to create the carousel post on LinkedIn. It takes a few extra steps to create carousels on LinkedIn, and this is a barrier that makes the carousel post type underutilized. That means the carousel post type is an opportunity for you!
Ensuring you send your company's email marketing to the right customers is critical to campaign success. Here are some tips I implement.
As a marketing professional and consultant working with PR firms for 15+ years, I find that one of the most exciting emails LinkedIn sends is the”Mentioned in the News” email or MITN email for short. My clients want to be seen and heard. As of August 2021, LinkedIn corporate reports that there are 744+ million members on the LinkedIn platform. Using LinkedIn to be seen and heard as...