Improve your website’s search engine rankings without changing a single pixel of your design! In this video, I walk you through a simple but powerful Webflow feature: the “Convert To” tool.
Many designers use standard text blocks or paragraphs for important information, but search engine bots need semantic headings (H1, H2, H3) to truly understand your content and hierarchy.
What you’ll learn in this video:
▶ How to audit your current heading structure using the Ahrefs SEO toolbar.
▶ The step-by-step process to right-click and convert text blocks into H2 or H3 tags.
▶ How to clean up spacing and returns to ensure your code is clean. Why this matters for your Structured Data and how it connects your team members to your business profile.
By the end of this tutorial, you’ll be able to make incremental SEO improvements that help bots identify exactly what your business is about and who your team is.
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Is your Webflow site looking great to humans but invisible to Google? Today, I’m showing you a simple trick to improve your SEO without changing a single part of your design. We’re going to take standard text blocks and instantly turn them into semantic headings that search bots actually understand. Whether you’re managing a team page or a complex business site, this ‘Convert To’ feature is a game-changer for your structured data. Let’s jump into Webflow and fix it in two clicks.
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Tools mentioned:
▶ Webflow Designer
▶ Ahrefs SEO Toolbar (Chrome Extension)
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#webflowtutorial #SEO #WebDesign #SemanticHTML #WebflowTutorial #searchengineoptimization
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Hello, world. I’m *Kelly Barkhurst* —an experienced Mac-based full-stack designer, educator, and entrepreneur passionately blending artistic vision and creativity with deep technical expertise.
With a BFA and MFA in Graphic Design and a certificate in Full-Stack Web Development, I’m uniquely positioned to work at this intersection of design and tech. My driving force is creating meaningful solutions and helping clients and students do the same.
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