In this Illustrator-based tutorial, we’re taking a closer look at an iconic piece of design history: the logo designed by Alan Fletcher for the Victoria and Albert Museum (V&A) in 1989. Not only is this logo visually striking, but it’s also a masterclass in typography, iteration, and creative problem-solving. Today, I’ll show you how to analyze it and even create a “copycat” version to learn...
In this installment of the CopyCat Design Series, we’re diving into the iconic LA Dodgers interlocking monogram logo. By studying and rebuilding this design in Adobe Illustrator, we’ll practice typography basics, anchor point editing, and interlocking letterforms—skills you can apply to your own monograms and logotypes. A Brief History of the LA Dodgers Logo The Dodgers’ “LA” monogram is one of...
In this post from our Copycat Design Series, we’ll walk through how to recreate one of the most iconic logos of all time: the Olympic rings. Along the way, we’ll dig into the history, explore the official brand guidelines, and learn some Illustrator techniques that you can apply to any design project. Table of ContentsWatch then read (Video Tutorial)Understanding the DesignHow to Analyze and...
Brand's logotypes used to be known for their unique flourishes; these unexpected touches added distinction to a brand's wordmark. Now, brands are moving towards minimalism, simplification, and optimization in digital contexts. Here's a collection of big brands using extremely generic typefaces as their current wordmarks.
This post is based on the skills and exercises I teach my beginner design students during a project where we make two-letter logotypes using our initials. Watch videos and get how-to tips for making your own initial/monogram logo.