I created a new storefront for Arts and Bricks on Etsy. Arts and Bricks is where I share my family’s love of art and LEGO bricks. We keep a Kids’ Activity blog and sell wall decals and window clings designed from children’s artwork and LEGO brick builds.
The best part of Etsy for Shop Owners
Share and Sell Store Links
As a shop owner, you can direct traffic to your store from your website or social media using a subdomain that Etsy makes for you and provides as your personalized, unique link. For instance, my store’s subdomain is artsandbricks.etsy.com. When customers use your personalized link to shop, Etsy takes 4% of the order total off your Etsy bill.
Want to learn more about subdomains? We have several in-depth articles that discuss what subdomains are and how you might choose to use them.
Automated “Urgency Notes” on storefronts
Etsy helps customers who may be on the fence about a project by adding red textual comments on your storefront for limited inventory and if the product is in someone’s cart.
Note the messages shown below:
- Only 3 available and it’s in 1 person’s cart
- Only 2 left
Automated Abandoned Cart offers
Etsy has some programmatic features that help shoppers convert. For instance, Etsy provides shoppers with one-click automated abandoned cart offers. As a shop owner, you can turn on Etsy Abandoned Cart offers.
Gift Teasers
Etsy has recently rolled out “Gift Teasers,” emails sent to gift receivers to help build excitement about the gift that was purchased for them. It’s free and optional and a lovely way to set the stage for a happy end customer.
Helpful Tips from Etsy
Etsy does a good job of providing tips to shop owners, especially prompting store owners to set up store features that encourage increased sales.
Video gets twice as many orders
For instance, Etsy provided me a note based on their data: “We found that listings with video get twice as many orders as listings with just photos. Less than 28% of sellers have listings with video — it may help you stand out.”
Thank You Offers
Based on Etsy’s tracked data from April and May 2021, they found that on average, sellers who send thank you offers on Etsy get more orders and more repeat buyers than sellers who don’t send thank you offers.
Other Thoughts:
Be aware – there are SPAM messages in your Etsy Chats, and you’ll be emailed about them.
This SPAM message is spoofing Etsy support. You can tell it is fake because the E in Etsy has a grave accent on the E.
Happy Selling!
What are your favorite Etsy features? Share in the comments!
