First Impressions Using Wix Studio as a Web & Graphic Designer

F

My name is Kelly Barkhurst, and I’m a web and graphic designer who has spent years hand-coding websites and using builder tools like WordPress, Squarespace, and Webflow. Recently, I dove into Wix Studio for the first time, and here’s my honest reaction:

It’s fun. Really fun.
The visual interface is slick…honestly, more fun to use than Squarespace and has great built-in animation options.

But…even as an experienced web designer, there’s still a learning curve. In this post, I’m sharing my first impressions, favorite features, challenges, and all the little questions I Googled while getting started.


Scaling + Layout Tips for Designers

As a designer, I’m used to using anchors to control scaling and responsiveness. Here’s what I’ve found works best in Wix Studio so far:

✅ Use 100% width for elements when possible

✅ Use the Stretch and Unstretch toggles for fine-tuning the layout

✅ Explore the CSS Grid panel for the most precise control


Wix Studio: First-Time Questions Answered

🧱 How do I create new sections in Wix Studio?

Don’t look for “Section” under Blocks! Instead, in the Page Layout Area, hover near the top or bottom of a section and click the “+ Add Section” that appears. This button adds a new Section directly within the page layout area.

How to add a new section in WixStudio 2025

🧊 How do I make my header transparent?

I followed this helpful tutorial to learn how to make headers transparent and overlay a hero section.


🔗 Can I link directly to a Repeater item using an anchor tag?

Not yet. As of March 17, 2025, you cannot add anchor links directly to specific Repeater items. The inability to add anchor links to specific Repeater items is frustrating because it prevents users from accessing content within a Repeater Component via an ID (#) link. You can follow the feature discussion in the Wix Studio forums to see when it becomes available.


🔧 Does Wix Studio have something like ACF (Advanced Custom Fields) from WordPress?

Yes! In Wix Studio, you’ll use Collections in your CMS.
Use Reference and Multi-Reference fields to relate data between collections, similar to ACF’s relationship fields in WordPress. I referenced this video to get started.


🖼️ How do I upload and use SVGs in Wix Studio?

  • Can’t change SVG color in the editor?
    Double-check your SVG file. If it has a stroke, Wix Studio won’t let you edit its color. Use a filled vector shape (with no outline) only.
  • Want to place an SVG on the page?
    Use the Shape element—not the Image element—to insert and manage SVGs. You can not access an uploaded SVG via image selection.
Vector shapes in Wix Studio, upload as shapes and then adjust with Design Fill Color settings

🎨 How do I build a clean grid of icons with consistent sizes?

After numerous trials and errors, I settled on using the repeater block to achieve this. For example, in desktop view, I created the 5-column icon grid shown below. It changes to three columns on tablets and two columns on mobile devices.

Example of icon grid and titles using Repeater Component in Wix Studio

Watch the full video to see how I adjust and edit the icons in Illustrator, upload them to Wix as shapes, and format them using the Repeater tool in Wix Studio.


®️ How do I add a registered or trademark superscript?

Bad news: As of May 2025, Wix Studio doesn’t support superscript or subscript formatting in the text editor. You’ll need to paste in pre-formatted characters like:

  • Registered: ®
  • Trademark:

🌐 Can I share a Wix Studio site without publishing?

Yes! As a web designer, you can share a preview link of your work-in-progress with clients or collaborators—no need to publish. Just click Preview > Preview as Test Site from the Studio interface. Then copy and share the URL from the browser bar. The URL will be formatted like this, replacing username with your username and sitename with your site’s name.

https://username.wixstudio.com/sitename?rc=test-site
Share test site, Preview as Test site, with a client or colleagues for review on Wix Studio

Note: this is a different route from the Get Client Feedback option.


🔤 What’s the difference between “Design Style Heading” and “HTML Tag Heading”?

This distinction is important for both SEO and accessibility:

  • Design > Style Heading controls the visual styling (size, weight, color)
  • HTML Tag Heading defines the semantic structure (h1, h2, h3, etc.)

These two can be different. For example, you might style something to resemble an H3 but use an HTML tag of H2 for better hierarchy and SEO practices. Wix Studio accommodates this workflow, allowing you to select Design > Style Heading and HTML Tag Heading separately for a text object.

Select different visual styles (based on headline's CSS) and HTML tags in WixStudio
To activate the Design Style and HTML tag options on the right side of Wix Studio, select the Layers button on the left side and then select a specific text layer. In this image, an H2 text layer is selected (active) within the Left Layers panel.

Watch my in-depth video on fixing my headline hierarchy. For an even more in-depth understanding of how to optimize your site’s SEO and accessibility through proper heading hierarchy, check out my post: ‘Understanding the DOM Tree: Why Heading Hierarchy Matters for Designers and SEO.’

Hello, Wix Studio users, today I’m going to talk to you about SEO, but specifically just about headings and having the right outline of using your content. So your headings, your H1, your H2, your H3. So here’s a page that I’m working on, and I am just using this plugin in Chrome, to show you my headlines. And you can see that one of the problems is I have two H1 and there’s debate about this on a page, but let’s just say that I want to have one H1 on this page. So how do I keep it – the styling. Because this is a builder. And I chose this likely because of the styling, but I really want it to be an H2. And so there’s an easy way to do this. And so I want to show you how you can align your headings based on semantically where they should be, but keep the styling of why you chose it. All right. So if we come in to Wix Studio and you can see I have this text selected and this is what I want to be, the H1. So by default we’re mostly using Design and we’re grabbing our styles. And a lot of times people are picking their heading based on how it looks and feels on the page. And, Wix realizes this and is built for this. So if you’re coming from actual web design, where you’re in the code and you’re using CSS, maybe you’re using a CSS framework a lot of times in that you would have an H1 and H2, but you’d also have a period H1, a period h2, which gives you the class. So the look and feel of an H1, the look and feel of an H2. But you could apply it to any kind of text. That way you can have something look and feel one way, but the outline behind the scenes is still the right order. All right, so this is where, Wix has done a good job in their Wix Studio. So if I scroll down, I can actually declare what the HTML tag is. So this is the line that it looks like an H1 and is an H1. Great. If I come to this second line of text, I really want this to be an H2. It looks like it’s an H3. So that’s the style. And if I scroll down, it’s telling me that the HTML tag is an H3, but I can change the tag to an H2 without changing its look and feel. So that’s the secret. It is not, that they give you two ways where you can use the style that you have set for specific heading, so that look and feel, but you can still get your outline correct with your headings by using the HTML tag. So then if I come in, this is a repeater. It looks like an H3 through style and it is an H3. So now I have h1 h2 h3h3. So that feels right. So now I come in here and we would want this to be an H2. Looks like an H2 is an H2. All right. So I have some debating on if I actually want these projects that are just paragraphs right now. If I want them to look like an H3, or actually be an H3. So I think I am going to change them to an H3. So they’re still looking like a stylized paragraph. But in our outline for what this homepage is about, it will come up as a heading. So an H3. All right. So I have a few more of those to do. And remember it is a manual process to assign your HTML tag to text. And remember our goal is that it’s like an outline. If you go back to how you’re thinking about an outline in word, you have a one. Your H1, your heading, aim for just one of those. And then, if you have an H2, you want to have H3 under it. You don’t want to skip any in the order. Right? So if you have an H3, you want an H2 above it. All right. So we’ve gotten through our project area. All right. So now we have this American grown American made. So we know that this is a section header. So we’ll go with an H2. It looks like an H2; I scroll down. It should become an H2 here. Beautiful. And then each I think I saw that the wood pieces we love. It looks like an H3 but it is H2. So we need to align that to a three. And then but maybe not because let’s see this is a two. Maybe we just want each of our species. So right now we have them as fours. Let’s just make sure that they are fours when we scroll. Their piece okay. So we want them to be fours okay. So because this is a repeater I just change it one time. And now all of these will be changed to fours. All right beautiful. So we have all of those. Oh no. What happened to my heading here. Is it gone? Interesting. I was just trying to change it, so it should be like. I wonder if I already removed it here. Why? Why invest in hardwood? Where did it go? Let’s look in our layers. Do we still have text? There? Edit text. Why was it missing? Let’s see here. It’s not hidden. Nope. That’s not hidden. Well, that was weird. So a little tip. If you can’t see something that you think should be there, maybe a refresh would help. But if I said edit text, it showed up. All right. So that became an H2. So really we want each of our answers. So in the strong and durable, right, we would come in and we would make that. It looks like it’s a heading 4, the HTML tags at p. So we’d really want it to be an H3 in its tag. All right. So I would finish aligning all the way through my site. But let’s go ahead and preview. So that’s going to be on any page here. And then I’m going to use my extension. And you can see oh that might not have refreshed. Okay. We now have an h1 and h2 h3 of the types inside of that. Then we have another H2 “Why custom?” And then the the actual projects. And then we have h3 h2. Okay. So in our order it is showing American Grown American Made after all of this. And there. So we might want to try to switch that order. And then we have “Why invest in Hardwood? Strong and Durable.” All right. So we’re going to finish with the rest of our headings. And then we have get in touch so we can see it. This is how bots and AI are seeing our site. This is why we make sure we have our headings make sense so that it can quickly understand what this site is about. And yes. So that is helpful. And we want them to be in the right order. So if you see any flag about where you’ve skipped a level, you know, go ahead and fix it. And in Wix Studio, you now know the tips of how you can set the style to look like one. But actually be a different HTML tag. All right, so a few more things to pay attention to you. So when you’re looking at your layers, you can see what each HTML tag your text has over here. It is showing that this is an H2. So you can quickly scan and see if you need to change things with the HTML tag over on the right by looking and you can see that this is an H1. Right. Okay. So you can find things based on your layers and see what HTML tag they are. So that is a quick pro tip. All right. So one of the things that I wanted to show you that you might run into. So I have gone through and all of my headings are now aligned the correct way. However, when I come on to my page and I run any tool you want to use to look at my headlines, I find that no, hold on, I need to get this refreshed because I just fixed it and then I unfixed it to show you. And it’s still showing my fix. All right. So let’s come in here. Okay. Here we go. So the “Wood species we love” is our H3. And I want all of those wood species to be under the H3 as an H4. So they are in the wrong spot. Right. And if I scroll down I can see this is sticky. “American Grown American Made” this as an H2. “The wood species we love” is an H3. These are the H4. And it looks like, because this is in English, and we read top to bottom, left to right that the order would be correct. But the machine is seeing it incorrect. Right. So the actual technical part is coming up incorrect here. Right? These are above where they need to be. So here’s the fix. I come in to my layers and I’m in this section. All right. So I have two boxes essentially my left column and my right column. And it is set up the way I think would make sense. But the fix is simply to drag that right column up. So now my left column is below to go ahead and refresh. So it did not change my look and feel right. It just changed it in the layers. I’m going to make sure that it is. Yep okay. Because those are flex columns. And now when I refresh you can see that all of my “Wood” are listed under the “Wood species we love.” So that is correct. So again you’re going to need to look for order and sometimes move things in your layers panel in Wix Studio to get everything aligned the way that makes sense to a machine to AI, right? That is reading your site for content. All right. There you go. So if you found this helpful. Please subscribe. You will find other videos about Wix Studio as well as other builder, Squarespace, WordPress, coding by hand, Statamic and other content management systems as well as graphic design and development. So if you love working in Photoshop and Illustrator, then this channel will also have lots of videos for you. All right, so happy designing.


Final Thoughts

Wix Studio offers a powerful, flexible experience for designers, especially those who enjoy visual tools paired with the ability to customize the code. While there are quirks and a few missing features, the learning curve is surprisingly manageable, and the results are polished.

Have you tried Wix Studio? What’s tripped you up or excited you the most?

Let’s talk in the comments 👇

About the author

Kelly Barkhurst

Designer to Fullstack is my place to geek out and share tech solutions from my day-to-day as a graphic designer, programmer, and business owner (portfolio). I also write on Arts and Bricks, a parenting blog and decal shop that embraces my family’s love of Art and LEGO bricks!

By Kelly Barkhurst

Recent Posts

Archives

Categories