Building a beautiful Webflow blog is only half the battle. The real challenge? Making sure it stays beautiful once the client takes over.
In this video, I’m walking through an “empowered handoff” strategy. I recently launched a Webflow blog for a client, and instead of just handing over the password, I built a system designed for their long-term success. From swapping Photoshop for Canva to mastering the Webflow Editor’s “gotchas,” I’ll show you how to build competency in your clients so they can steward your designs with confidence.
What you’ll learn:
The Canva Pivot: Why I use Canva templates for blog featured images and the “Theme Roller” trick to keep branding consistent.
Webflow Editor Mastery: Providing tips that help content editors write future blogs. For me, it included how to find the “hidden” plus sign for formatting and prompting to set “Active Verb” rules for summaries.
The Word Doc Trap: Guiding them to never paste directly from Microsoft Word and the Google Docs workaround.
SEO & Hierarchy: Teaching clients the difference between H1, H2, and H3 for better indexing.
Social Media Debugging: Using the Facebook and LinkedIn inspectors to ensure every post looks professional before it hits the feed.
Why this matters for designers:
Our reputation is tied to the longevity of our work. When we move from being “one-time vendors” to “long-term partners,” we reduce support requests, build deeper trust, and ensure our portfolios stay high-integrity.
Resources Mentioned:
Facebook Sharing Debugger:
https://developers.facebook.com/tools/debug/
LinkedIn Post Inspector:
https://www.linkedin.com/post-inspector/
#forgraphicdesigners #freelancedesigner #webflowblog #webflowebdesign
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*ABOUT ME*
Hello, world. I’m *Kelly Barkhurst* —an experienced Mac-based full-stack designer, educator, and entrepreneur passionately blending artistic vision and creativity with deep technical expertise.
With a BFA and MFA in Graphic Design and a certificate in Full-Stack Web Development, I’m uniquely positioned to work at this intersection of design and tech. My driving force is creating meaningful solutions and helping clients and students do the same.
*What’s Kelly’s superpower?* It’s using design thinking to strategically plan the BIG picture, then diving deep into the technical “weeds” to bring that vision to life—through beautiful visual design, compelling writing, or well-crafted, functional code.
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