ArchiveSeptember 2025

Creating a Logo Inspired by Alan Fletcher’s V&A Design: A Step-by-Step Guide

C

In this Illustrator-based tutorial, we’re taking a closer look at an iconic piece of design history: the logo designed by Alan Fletcher for the Victoria and Albert Museum (V&A) in 1989. Not only is this logo visually striking, but it’s also a masterclass in typography, iteration, and creative problem-solving. Today, I’ll show you how to analyze it and even create a “copycat” version to learn...

Mastering Envelope Distort in Illustrator: From Pringles to Harley-Davidson

M

Copycat Design Series Have you ever wondered how designers bend and warp text perfectly into custom shapes—like the Pringles logo’s bowtie? In Illustrator, it feels like magic when you see it happen with just one click. But here’s the catch: not every logo plays so nicely. Take the Harley-Davidson badge, for example. The word MOTOR across the top isn’t something Illustrator can nail with a single...

Recent Posts

Archives

Categories